This 52 page book was definitely my most extensive print design project to date, because it called upon all of my skills in conceptualization, content, visualization and project management to produce. I worked closely with the entire communications and advancement teams at CHC to recreate the Donor Report as something more modern, impactful and engaging. We changed the size from an oversized 17″ wide report to a much smaller 9” x 9” square design. I worked on the language, messaging, flow and storyboards for this project, and contributed illustrations, graphs and more to successfully tell the visual story that Advancement wanted to communicate to its donors.
Skills: Illustrator, InDesign, Photoshop, layout, art direction, project management, content strategy, messaging