This comprehensive guide on life as CHC Griffin is the biggest project that I have led for Admissions soup-to-nuts. After a team meeting with departmental leadership that conceptualized the tabbed layout of the book, I used photos from the shoots that I art directed and worked with directors to pull together the content for this piece. I supervised the contributions of two other designers, and served as the aesthetic lead, also working with the printer to work through the execution. Many pieces from this book have been used in other capacities, from pull up banners to hallway signage, contributing solidly to the current direction of the visual identity of the College.
Skills: Branding, messaging, art direction, InDesign, infographic design, project management, pre-press